COVID-19 AND INDIAN TOURISM INDUSTRY: AN ANALYTICAL VIEW ON PRESENT SCENARIO

Author Name: Miss Dipamoni Ozah

Volume: 01 &  Issue:

Country: India

DOI NO.: 08.2020-25662434 DOI Link: http://www.doi-ds.org/doilink/12.2020-84645685/

Affiliation:

1. Economics Department, Dibrugarh University, Assam, India

ABSTRACT

India with its vast natural and historical resources is a hotspot of touring place from travelers of different location in the world. India was ranked 34th in the Travel and Tourism Competitiveness Report 2019 published by World Economic Forum,up six position from 40th in 2017. The travel and tourism industry provided 87.5 million jobs and accounted for 12.75% of the total jobs created in the country in 2019.At the same time this industry also contribute a big proportion to country’s GDP.The government has been consistently providing support to the travel and tourism industry.The Ministry of Tourism formulates all national policies and programmes to aid and promote tourism in the country. But from the present scenario it is understand that this industry deeply hit by the ongoing Covid-19 pandemic.Therefore, all organizers, stakeholders and government need an hour to take some early steeps to overcome the present slowdown in tourism industry, because the fastest growth in this industry is highly associated with country’s GDP and employment creation process.This paper mainly emphasis on the extent to which this pandemic can affect the tourism industry in India and also analyse some measures and strategies which were offered by government and different organizations.

Key words: Tourism, Hospitality, Employment, GDP growth, stakeholders, Covid-19 pandemic, Programmes.