AN EXAMINATION ON HOW RECENT ARTIFICIAL INTELLIGENCE TECHNOLOGY PLATFORMS HAVE IMPROVED CUSTOMER SATISFACTION

Author Name: 1 Jaideep Dutta, 2 Dr. Swati Saxena

Volume/Issue: 01/10

Country: India

DOI NO.: 08.2020-25662434 DOI Link: http://www.doi-ds.org/doilink/03.2021-21748812/UIJIR

Affiliation:

¹Research Scholar, Himalayan University, Faculty of Business Adminstration,Itanagar, AP, India

²Research Supervisor, Department Of Management,Himalayan University, Itanager AP, India

ABSTRACT

Abstract “Marketing is an important functional area of business which generates revenues through the sales of need satisfying goods and services from customers. It involves taking decisions in the areas of product, price, place and promotion and keeping in view the requirement of the customers’ business marketing is a popular phenomenon in this time. Marketing is the most important part of any business. Today’s marketing activities related to the target, goods, goals, services and innovation. Goods and services do not move automatically from the producer to user. A definite mechanism brings about exchange of goods and services against consideration of monetary value. Modern marketing began in the early 1900s. In the twentieth century, the marketing process progressed through three distinct era’s production, sales, and marketing. Prior to 1960s, firms operated under the premise that production was a seller’s market. Product choices were nearly non-existent because firm managers believed that a superior product would sell itself. This philosophy was possible because the demand for products outlasted supply. During this era, firm success was measured totally in terms of production. This article elaborates the link among the professed conformation and performance of prospect.

Key words: Marketing, Product, Price, Production, Goods, Goals, Services