A STUDY ON ADVERTISEMENT AND EFFICIENCY IN INDIAN ADVERTISEMENT INDUSTRIES

Author Name: Siddhant Vasantrao Wadmare

Volume/Issue: 01/12

Country: India

DOI NO.: 08.2020-25662434 DOI Link: http://www.doi-ds.org/doilink/05.2021-73692779/UIJIR

Affiliation:

1. Dr D Y Patil Arts Commerce and Science College, Pimpri, Pune, Maharashtra, India

ABSTRACT

Advertising could be a powerful communication force and important selling tool serving to to sell goods, services, images, and ideas through channel of knowledge and persuasion. It is highly visible force within the society. All people receive several advertising messages daily. It is essential to the success of any sort of business and business. Non-business organization like government, school and universities, and Public Service teams employ a lot of and a lot of advertising ways. It’s one of the elements of the selling and communication method. Advertising win over folks to shop for merchandise. All advertising contains each info and persuasion. Now a days we are able to say advertising could be a communication, marketing, public-relation, info and persuasion method. This study is to look at however a client connects with promotional techniques utilized by advertising business in India. The advertising business in India is dynamic at a really quick pace. The promotional techniques that square measure currently being employed by the businesses is that specialize in a social cause and mistreatment folk as their whole representatives instead of mistreatment celebrity faces. Television, typically known as “king” of the advertising media has been perpetually facing challenges from not solely the digital medium, however conjointly from the web ads and social networking sites. In alternative words we are able to say that it's a complete psychological treatment of the buyer and a really artistic and exciting area also.

Key words: Advertising; Print Media; Online Media; Advertising tips.