USAGE OF SOCIAL MEDIA BY INTERNATIONAL TRAINEES AND ITS IMPACT ON ENTREPRENEURSHIP AT EDII

Author Name: Mr. EphremTefera Gonfa

Volume: 01 &  Issue:

Country: INDIA

DOI NO.: NA, DOI Link: http://doi-ds.org/doilink/08.2020-25662434/

Affiliation:

1. Entrepreneurship Development Institute of India, Ahmadabad, Gujarat. India
   E-mail:beemmiikoo@gmail.com

ABSTRACT

This research investigated on the usage of social media by international trainees and its impact on entrepreneurship in EDII of 2019 G.C ITEC program attendants from 30 countries counting 59 trainees. In this research stratified sampling techniques were employed to identify 26 sample sizes. In addition, descriptive survey method and chi-square analysis were used. The result of descriptive study revealed that among 26 participants of the research were 61.5% is male and 38.5% were females. The chi-square analyzed also found out that post of new products on social media has an association with attitude entrepreneurship. Moreover, there is an association between gender and attitude of the influence of social media on starting own business. The paper revealed that majority participants (62%) use any Social Media for business, 54% for entrepreneurial purpose, and Social Media made participants (62%) to start their own enterprise (Intention), 62% accept Social Media helps for entrepreneurial growth and Social Media made developed starting own business is less risky with 62%, the study indicated that within next three years 65% of the participants will start their own business. Besides, Majority females do not accept the role of Social Media in entrepreneurship than males. Females are less ready to start their business in three years as females with 73.35% doesn’t accept the importance of Social media to start own business.

Key words: social media, usage, entrepreneurship, attitude, chi-square