THE IMPORTANCE OF HIMALAYAN MOUNTAIN REGIONS FOR TOURISM DEVELOPMENT IN JAMMU AND KASHMIR

Author Name: *Nisar Ahmad Kakroo, **Dr Zubair Ahmad Dada

Volume: 01 &  Issue:

Country: INDIA

DOI NO.: 08.2020-66915765, DOI Link: http://www.doi-ds.org/doilink/08.2020-66915765/

Affiliation:

1. Research scholar, Department of Management studies, Kashmir University, India.
2. Assistant Professor, Tourism, (DDE), Kashmir University, India. Corresponding E-Mail Id:Knisaru@gmail.com

ABSTRACT

Mountain tourism is an eminence type of tourism, especially for developed countries. The mountains with subalpine and alpine zones take into account as a pertinent tourism destination. Mountains are important assets for tourism industry in Jammu and Kashmir. It provides a range of mountain based activities attracts young generation showing a desire to travel for mountaineering viz hiking, bungee jumping, trekking, rock-climbing, skiing, mountain biking, bush walking, and some other activities. The basic purpose of this study is to explore the vast potential of mountain tourism for economic growth, employment generation and poverty eradication. The paper is based on exploratory research and uses the data from the secondary and primary source available on the subject. The present research paper makes an attempt has to identify the potential of mountain based adventure activities in Jammu and Kashmir and document some particular mountain ranges and peaks which are adventure friendly and contribute to the economy of Jammu and Kashmir. For this the study has significance for the tourism development in Jammu and Kashmir. The study also proposes give recommendations and suggestions for the full utilization mountain resources and expansion of mountain tourism activities in Jammu and Kashmir.

Key words: Adventure, Mountains, Attraction, Activities, Wilderness, Potential.