THE ENSNARING OF SOCIAL MEDIA IN BUSINESS WORLD AND REAL LIFE

Author Name: Mahasweta Ghosh

Volume/Issue: 01/11

Country: India

DOI NO.: 08.2020-25662434 DOI Link: http://www.doi-ds.org/doilink/05.2021-84573211/UIJIR

Affiliation:

1. M.Sc Hospitality Management, NSHM, Durgapur

ABSTRACT

Abstract Social media, a word, a platform that is almost ruling lives of people as well as the business world. Social media has become an important part of lives especially during the present situation. It has made life easier in many ways, from becoming a tool to interact with people and organization, get and share informations etc. In simple words it has become the base for almost every action. The thanks giving for this easy platform must be given to Sir Tim Berners-Lee who in the year 1991, 6th August for the first time ever launched the web page bringing in the concept of WORLD WIDE WEB (WWW). In reality there has been a huge transformation in the lifestyle, interaction process and involvement of people in different areas due to the emerging and major involvement of social media into the real world, that is taking was into a virtual world for a virtual existence. Since the recent past, the business world has also been coming into this virtual world, which got even more effective in the past one year where almost the entire business is being operated under the social media platform tagged under the banner of digital marketing. This paper is to contribute a brief idea on how social media is controlling the lives of people as well as businesses using few real examples as well as surveys conducted selecting 250 people at random and distributing questionnaire through Google forms, getting in conversation with people and observation, finally came to a conclusion.

Key words: Social media, business world, management, disassociation.