SOCIAL MEDIA NETWORKING SITES: RECENT TREND IN RECRUITMENT

Author Name: 1Nida Fatima, 2Dr. Sandhya Sinha

Volume: 01 &  Issue:

Country: India

DOI NO.: 08.2020-25662434 DOI Link: http://doi-ds.org/doilink/08.2020-25662434/

Affiliation:

1. Ph.D. Scholar, Maharishi University, Lucknow, Uttar Pradesh, India
2. Assistant Professor, Dean Research, Maharishi University of Information Technology, Lucknow, Uttar Pradesh, India

ABSTRACT

The use of Internet Technology has changed many areas, whether e-commerce, tourism or human resource management, with the internet now not only the candidates or prospect employee search the suitable jobs using the web portals and now with the active use of social media, job web portal job search has been taken by social media sites, such as Facebook, LinkedIn etc. This scenario is not only found in prospect employees but also the employers, who also seek for their employees through the use of social media, rather than using the traditional method of posting job, employers are seeking right candidate at the right place in the social media applications. This study aims at finding out what kind of recruiters uses the social media for their recruitment, training, staff/selection. It also aims at finding the usefulness of this social media sites and their validity for the employers as well as employees during recruiting process. It studies about the perception of employers and employees while posting and searching for job. For this study the researcher will analyse two social media sites that is Facebook and LinkedIn. The study will describe about the issues and benefits related with the online job posting and job searching and even recruiting, the researcher will try to provide recommendation for future research studies and will deliver the pros and cons of the online recruitment, both for employee and employer.

Key words: Social Networking Sites, Internet, online Recruitment, Facebook, LinkedIn, Online Job posting, Online job search