REVIVAL PLAN OF SUMITRA CORPORATION

Author Name: 1. M. SAPTARSHI,2. SEJAL K BHURAT, 3. JAYADATTA S

Volume/Issue: 01/11

Country: India

DOI NO.: 08.2020-25662434 DOI Link: http://www.doi-ds.org/doilink/05.2021-75814597/UIJIR

Affiliation:

¹Assistant Professor, K.L.E’S Institute of Management Studies & Research BVB Campus, Vidyanagar, Hubli, Karnataka – 580 031

²MBA Student, K.L.E’S Institute of Management Studies & Research BVB Campus, Vidyanagar, Hubli, Karnataka – 580 031

³Assistant Professor, K.L.E’S Institute of Management Studies & Research BVB Campus, Vidyanagar, Hubli, Karnataka

ABSTRACT

The following is a case study, REVIVAL PLAN OF SUMITRA CORPORATION which is based on primary data where the information was collected from Mr. Kismat Bhurat, owner of Sumitra Corporation on one to one basis by conducting an interview on [12/11/2020, Thursday]. Sumitra Corporation is a firm situated in Hubli, Karnataka which exists in the same location from past 30 years which was established by Mr. Chaganlal Bhurat and now is managed by his sons. The firm involves in sale of tailoring materials like needle, threads, beads, sari falls, and camera reels etc. The difficulty in establishing a full-fledged new business as well as entering a well settled business have its own challenges and strength’s, which is discussed in the case by comparing the entry of Mr Chaganlal as a fresher and his son Mr Kismat as the successor. The case study mainly focuses on the future plans of the organization. The level of suppliers, customers, capital and employees the firm wants to maintain. How the firm will maintain its competition by maintaining the same level of sales and profit margin. The hurdle that comes along its way in doing so is also discussed. Few inputs by Mr. Kismat Bhurat for the younger generations involved in the same type of business are also given.

Key words: Actual sales, budgeted sales, profit margin, credit, diversification, stock etc.