PROCESS AND PROBLEMS OF E- COMMERCE IN RURAL AREAS OF INDIA
Author Name: Ms. Malika Sharma
Volume: 01 & Issue:
Country: India
DOI NO.: 08.2020-25662434 DOI Link: http://www.doi-ds.org/doilink/11.2020-82885591/
Affiliation:
- Research Scholar, University of Burdwan, West Bengal, India
ABSTRACT
Today, the technology has reached all the villages and remote locations in India successfully. Conversely, those living in urban areas have better technical access and effective environment to utilize such resources available. However, there is a need to understand the challenges of selling to the consumers who doesn’t have access for the same and may stand as deterred concept for them. E commerce or any other related industry solemnly needs to create a good balance between both segments of the population. This paper attempts to understand the process of creating your own e-commerce business, to identify various challenges faced by retailers and also to understand the working methods of pre-existing bodies related to e-commerce in rural areas.
Key words: E-Commerce; E-tailing; online shopping; internet; urban and rural India.
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