NIGERIAN NEWSPAPERS CULTURAL CONTENTSANALYSIS: THE PUNCH, THE NATION AND DAILY TRUST (JANUARY- JUNE 2019 EDITIONS)

Author Name: Solomon Adetunji

Volume: 01 &  Issue:

Country: NIGERIA

DOI NO.: NA, DOI Link: http://doi-ds.org/doilink/08.2020-25662434/

Affiliation:

1. Department of Mass Communication,Federal Polytechnic Offa, Kwara State, Nigeria.
   E-mail:adetunji.solomon@gmail.com

ABSTRACT

The study aims at frequency of cultural contents in Nigerian print media publications; towards national re-birth on culture and ethical re-orientation. The Research Methodology is Content Analysis, using Non-Probability Sampling Method that embraces Purposive Sampling Technique, with 90 editions as Sample Size from the Population of Study, 543. The Method of Data Analysis is Inferential Statistics of Regression Analysis, Regression Model was developed. The result established that front pages news of Nigerian national dailies do not reflect the cultural contents of Nigerian tribes (with p value of 0.374), the study further showed that photo used to complement stories by Nigerian print media do reflect cultural attires of Nigeria multi-ethnic society (with p value of 0.000); that Nigerian national dailies publish political/governance news stories on their front pages (with p value of 0.000). The limitation of the study is restricted to the Front Page(s) of the case studies.

Key words: Cultural, Nigerian, Dailies, Analytical Studies, Front Page