MEASURING FINANCIAL PERFORMANCE INDICATORS IN OMANTEL, MUSCAT, SULTANATE OF OMAN – A STUDY

Author Name: 1. Abdullah Suleiman Alzakwan 2. Haitham Said Alshih 3. Abdul Rahman Albulushi

Volume/Issue: 03/04

Country: Oman

DOI NO.: 08.2020-25662434 DOI Link: https://www.doi-ds.org/doilink/12.2022-66512532/UIJIR

Affiliation:

1. Student of Oman College of Management and Technology
2. Lecturer, Oman College of Management and Technology, Halban, Sultanate of Oman

ABSTRACT

This research analyzed the impact of measuring financial performance indicators in Omantel. This research is using secondary data which is obtained from the financial statement of Omantel organization from 2015 to 2020. The study resulted that the increase in revenue is showing that Omantel has positive financial performance and its support to achieve continuous business success. Also, the increase in net profit is highlighting that Omantel has positive financial performance and it supports achieving continuous business success and increases the competitive advantage in the telecom industry. Moreover, the increase in total assets is highlighting that Omantel supports accomplishing continuous business success and increases the reputation and image of the firm in their industry. Moreover, the increase in total liabilities supports Omantel to accomplish continuous business success and increases the business strength of the firm in its telecom sector. Furthermore, the increase in current liabilities supports Omantel to enhance the financial strength of the firm. Furthermore, the increase in total equity is highlighting that Omantel has positive financial performance and financial strength in its industry. Additionally, there is an increase in the current assets for Omantel and it is representing that there is a positive financial performance indicator that helps to enhance the financial strength of the company.

Key words: Omantel, Financial Performance, Financial Strength and Reputation.