INTERNET OF THINGS: TECHNOLOGICAL ADVANCEMENT FOR TOURISM MARKETING

Author Name: 1Upasana Saxena, 2Dr. Vijay Kumar

Volume: 01 &  Issue:

Country: India

DOI NO.: 08.2020-25662434 DOI Link: http://www.doi-ds.org/doilink/10.2020-71954221/

Affiliation:

1. Amity University
2. Maharishi University of Information and Technology

ABSTRACT

Radical innovation such as Internet of Things and self- regulated devices enhances the use of artificial intelligence and with the mixed realities i.e. virtual reality and augmented reality used to create an environment that are helpful in revamping the tourism industry and their practices. The aim of the paper is to explore technological innovation with the help of value- co-creation that will have the impact on ecosystem and will provide insight for dissemination of information to the consumers. The research incorporates predominant theories of co-creation, ecosystem management in services, and technological innovation/disruption in use of technological realities. The research aims at studying and structuring the conceptual framework for DMO (Destination Marketing Organization) for better tourist destination marketing and engaging more and more travelers/tourist. The paper study about the disruption and incremental innovation and use of ecosystem development and does not incorporate types of destination for different kinds of consumers. The paper will require future implications for the marketers and how they could adapt the different strategies for consumers. Tourism and hospitality services prevail under varying levels of infrastructure, organization and cultural constraints. This paper provides an overview of potential disruptions and developments and does not delve into individual destination types and settings. This will require future work that conceptualizes and examines how stakeholders may adapt within specific contexts. With the advent of artificial intelligence and the use of smart technologies such as virtual reality augmented reality will enable the customers to navigate their surroundings and refine their searches with their and other customer’s experiences. This will enable the marketers to influence the customers and can remain competitive in the world of competitors.

Key words: Artificial Intelligence, Disruptive technologies, Augmented Reality, Virtual Reality, Co-Creation