FACTORS AFFECTING EMPLOYEE ENGAGEMENT IN DAIRY SECTOR IN INDIA: A STUDY OF RAJASTHAN

Author Name: 1. Bharti Sirohiya, 2.Dr. Gurpreet Kaur

Volume/Issue: 04/08

Country: India

DOI NO.: 08.2020-25662434 DOI Link: https://doi-ds.org/doilink/01.2024-61342581/UIJIR

Affiliation:

1. Research Scholar, Maharaja Vinayak Global University, Jaipur, India.
2. Professor, Maharaja Vinayak Global University, Jaipur, India.

ABSTRACT

“During the Vedic era, milk and its products like ghee and curd were considered sacred and were used in religious ceremonies. The period also witnesses the domestication of cows and buffaloes, which laid the foundation for the dairy sector in India. The first modern dairy was set up in 1885 in Aundh, Maharashtra, which was followed by the establishment of the Bombay Milk Scheme in 1948 to supply milk to Mumbai city.” After independence, the Indian government initiated several programmes to develop the dairy sector, with a focus on improving milk production and creating livelihood opportunity for small and marginal farmers. The most significant of these programmes was Operation Flood in the 1970s, which was the world‟s largest dairy development programme. The programme was aimed at increasing milk production, developing the cooperative movement, and enhancing the quality of milk.”“The basic objective of this study is to explore factors that affect employee engagement in Dairy organizations in India. Hundred employees involved in Dairy Support Services were interviewed. Thematic analysis was used to analyze data collected in the study. Three main issues viz implicit benefits, organizational culture and organizational policies were recognized: The findings of this study are important due to their practical implications. First, the factors will encourage employers to make more employee friendly policies, and second, by resolving the employee issues raised in this paper, it is anticipated that the employers will be able to enhance the overall efficiency of their workforce and improve the employer-employee relationship.

Key words: Employee Engagement, Organizational Culture, Thematic Analysis, Workforce, Employer-Employee Relationship, National Dairy, Development Board, Implicit benefits, Organizational culture and Organizational policies