EMERGING TRENDS OF INTELLECTUAL PROPERTY RIGHTS IN THE CONTEXT OF ENTREPRENEURSHIP IN INDIA

Author Name: Dr. Pooja Aggarwal

Volume/Issue: 02/04

Country: India

DOI NO.: 08.2020-25662434 DOI Link: https://www.doi-ds.org/doilink/10.2021-92181677/UIJIR

Affiliation:

Associate Professor, School of Management, Babu Banarsi Das University, Lucknow (U.P.), India

ABSTRACT

Intellectual Property Rights refers to the creation of human intelligence and the right to the protection or control of this asset/product. Intellectual Property Rights are like any other property rights which are intangible. Intellectual Property Rights usually give the creator an exclusive right over the use of his/her creation for a certain period of time. With the rapid increase in the globalization and opening up of new fields in India, Intellectual Property Rights have become one of the key wealth drivers in the present era especially in the context of entrepreneurship. Today almost all dimensions of human life are touched by intellectual property rights (IPRs). IPRs play an important role in creating sustainable development for the nation. Every startup has IP Rights, which it needs to understand and protect for excelling in its business. IP policy is one of the policies which is very important for Research & Development management to enhance innovation and entrepreneurship. This research paper aims to analyze various intellectual property rights in India. Further, this proposed study throws light on the various challenges in spreading general awareness about intellectual property rights. The present study also aimed to highlight the emerging trends of intellectual property rights in society. Finally, the research paper will suggest various measures to handle intellectual property rights in entrepreneurship.

Key words: Intellectual Property Rights, entrepreneurship, innovation