ASSESSMENT OF THE SOCIOECONOMIC EFFECTS OF CELL PHONE TECHNOLOGY ON HUMAN LIVELIHOOD: OROMIA RADIO AND TELEVISION ORGANIZATION IN FOCUS

Author Name: Mr. EphremTefera Gonfa

Volume: 01 &  Issue:

Country: ETHIOPIA

DOI NO.: NA, DOI Link: http://doi-ds.org/doilink/08.2020-25662434/

Affiliation:

1. Arsi University, Assela, Oromia, Ethiopia
   E-mail:beemmiikoo@gmail.com

ABSTRACT

The study explored mobile phone technology effect entitled as the assessment of the socio-economic effect of cell phone technology on human livelihood: Oromia Radio and Television Organization in focus. Multi-stage cluster sampling was employed where (N=100) for self-administered questionnaire and eight interviewees selected purposively. Mixed research approach with cross-sectional descriptive survey is used. Data are analyzed using ANOVA and descriptive thematic approach for qualitative and Zotero for reference management. Media workers (73%) spent 60-180 minutes daily and 100-400ETB monthly on their mobiles in average. Cellular purchase for 38% is 2001-3000ETB, 44 % use cell phone until it stops working or lost. Interviewee spent more than 5 hours per day, for more than 6 years in average on their mobile. Mobile use durability effect on human is significant on 4-6 years as (F=4.258, df=3 and 96, P=0.007) and (partial eta=0.117). Cell phone usage durability has no significant effect on sex disparity as (F=0.311, df =3and96, P=0.817) and (partial eta=0.010). Statistically there is no significant relationship between marital status and money spent on mobile use as (F=1.282, df =1 and 98, P=0.260) and (eta=0.013). Besides, there is no significant difference on male and female on mobile use expenses as (F=0.996, df=3 and 96, P=0.398). The study reveals 91% of the meeting attendants use mobile to reject the stage. Furthermore, 87% believe that mobile use decreases face-to-face interaction. All cell phone users perceive headache, earache, stress, and insomnia in prolonged use. The cellphones ranked as very poor quality (37%) are prone to cause health problem. To sum up mobile has positive and negative effects on social, financial and health aspects. Based on the findings of the study recommendations are forwarded.

Key words: cell phone, effect, livelihood, technology