AN INVESTIGATIVE STUDY ON AWARENESS LEVEL OF PRADHAN MANTRI MUDRA YOJANA (PMMY) WITH REFERENCE TO INDIAN STATE OF ARUNACHAL PRADESH

Author Name: Anwar Hussain

Volume/Issue: 02/08

Country: India

DOI NO.: 08.2020-25662434 DOI Link: https://www.doi-ds.org/doilink/02.2022-32798272/UIJIR

Affiliation:

Assistant Professor, Department of Commerce and Management, Indira Gandhi Technological and Medical Sciences University, Ziro, Arunachal Pradesh, India

ABSTRACT

In the state like Arunachal Pradesh with a population of more than 1.4 million, having approximately 30% of Youth population it will be very difficult to sustain in near future without Micro Small and Medium Scale Enterprises, which contributes more than 30% of country’s total GDP. In the districts of Arunachal Pradesh having vibrant resources, soil, agricultural base has the full potential to bring a holistic change in the country’s economy. In the light of various issues and problems faced by MSMEs the Government of India has Initiated a Scheme call Pradhan Mantri Mudra Yojana(PMMY).This paper would try to address some of the important reasons behind the lack of awareness level of Pradhan Mantri Mudra Yojana among the citizens of Arunachal Pradesh.

Key words: PMMY Scheme,Awareness Level;,MSMEs