ADVERTISEMNT- THE CHANGING FACET

Author Name: *Santosh Kumar Yadav, **Prof (Dr.) M.S. Khanikor

Volume: 01 &  Issue:

Country: INDIA

DOI NO.: 08.2020-94674217, DOI Link: http://www.doi-ds.org/doilink/08.2020-94674217/%20

Affiliation:

1. Assistant Professor, Department of Commerce & Management, Indira Gandhi Technological and Medical Sciences University Ziro, Arunachal Pradesh, India
2. Vice-Chancellor, Indira Gandhi Technological and Medical Sciences University Ziro, Arunachal Pradesh, India                                                                                                                 E-Mail ID: santosh217976yadav@gmail.com

ABSTRACT

Advertising provides good returns as long as they are implemented in proper manner. It is a practice of delivering promotional contents to users in different manners of online and through digital medium. It includes different types of adverting techniques like- Gureilla, Outdoor, print, Public service, OTC, advertising. In the time of pandemic the work is based from home. The golden opportunity is to the new advertising professionals during this COVID-19 time. This article discussed on changing trends of advertisements in modern era.

Key words: Advertising Content, Gureilla Advertising, OTC, Public Service, Marketing Strategies