A STUDY TO KNOW THE MARKET POTENTIAL OF BSNL INDIA IN SPECIAL REFERENCE TO ZIRO, (INDIA)

Author Name: 1. Mr. Brajesh Kumar Choubey 2. Mrs. Nidhi Pandey

Volume/Issue: 02/03

Country: India

DOI NO.: 08.2020-25662434 DOI Link: https://www.doi-ds.org/doilink/09.2021-37389859/UIJIR

Affiliation:

1. Controller of Examinations, Indira Gandhi Technological and Medical Sciences University, Ziro, Arunachal Pradesh, India.
2. Assistant professor, Department of Commerce and Management, Indira Gandhi Technological and Medical Sciences University, Ziro, Arunachal Pradesh, India.

ABSTRACT

On June 1, 2009 the Department of Telecom Operations, Government of India became a corporation and was christened Bharat Sanchar Nigam Limited (BSNL). Today, BSNL is one of the largest Telecommunications Company and the largest Public Sector Undertaking of India with authorized share capital of $ 3600 million and net worth of $ 13.85 billion. It has a network of over 45 million lines covering 5000 towns with over 35 million telephone connections. With latest digital switching technology like OCB, EWSD, AXE-10, FETEX,NEC etc. and widespread transmission network including SDH system up to 2.5 kbps, DWDM system up to 80 kbps, web telephone, DIAS,VPN, Broadband and more than 400,000 data customers, BSNL continues to serve this great nation. Its responsibilities include improvement of the already impeccable quality of telecom services, expansion of telecom network, introduction of new telecom services in all villages and instilling confidence among its customers. BSNL has managed to shoulder these responsibilities remarkably and deftly. Today with over 45-million-line capacity, 99.9% of its exchanges digital, nationwide Network management & surveillance system (NMSS) to control telecom traffic and over 4,00,000 route kms of OFC network, Bharat Sanchar Nigam Ltd is a name to reckon with in the world of connectivity. Along with its vast customer base, BSNL's financial and asset bases too are vast and strong. Consider the figures, as they speak volumes on BSNL’s standing. The telephone infrastructure alone is worth about Rs. 1,00,000 crore (US $ 21.2 billion) Add to which, BSNL's nationwide coverage and reach, comprehensive range of telecom services and a penchant for excellence; and you have the ingredients for restructuring India for a bright future.

Key words: Market potential, BSNL, Telecommunication, Digital