A PARADIGM SHIFT IN DIGITALIZATION IN RURAL ENTREPRENEURSHIP

Author Name: 1Dr. Vinod N Sambrani, 2Jayadatta S

Volume: 01 &  Issue:

Country: India

DOI NO.: 08.2020-25662434 DOI Link: http://www.doi-ds.org/doilink/10.2020-23276755/

Affiliation:

1. Professor and Research Guide, Kousali Institute of Management Studies (KIMS), Karnatak University Dharwad -580001, India
2. Assistant Professor, KLES IMSR BVB Campus, Vidyanagar, Hubli -580031, Research Scholar, Kousali Institute of Management Studies (KIMS), Karnatak University Dharwad -580001, India

ABSTRACT

Today within the innovative system digital entrepreneurship is an essential driver. The major aims, structure and other networking mechanisms of overall business system ultimately affect various levels and dimensions of innovation system. The present study aims to fill the fissure how digitalization occurring in rural entrepreneurship. As stakeholders of rural entrepreneurs are not governed by any formal authority the organizing issue is challenging. In today, rural entrepreneurship considerably impacts major issues, including economic development, food supply, employment and social security. A systematic review of literature is conducted in order to gain a rigorous understanding of hybrid concept of digital entrepreneurship and its role within transformation of the innovation system. Due to poor employment opportunities and complexity of running their own businesses increasing number of people are moving from rural to urban areas which have become a problem of political unrest. As such problems are surfaced in rural areas facing entrepreneurship in remote and rural areas require modern, innovative business leaders, skillful political thinkers and also greater number of trained professionals and academics who can think dynamically and also bring their ideas into broader societal use. There will be a interplay between evolving nature of rural lifestyles and rural enterprises wrought through technological development. Responsible technological development and also responsible business practices will be key to engendering increased trust and collaboration required amongst agricultural value chain in order to fully realize potential benefits of digital entrepreneurship. By creating employment opportunities for people living in proximate village’s business activities improve the standard of living for local communities and also provide sources of entrepreneurial activity to establish industrial and business units in this rural sector of economy. Regardless of the extent to which rural entrepreneurs engage in variety of activities which range necessary far beyond simply agriculture they need to change their thinking and approach which certainly confront them in rural regions worldwide. Within innovation systems as well as socioeconomic system in general such understanding requires further extended research in fields related to method, content and theory.

Key words: Digital entrepreneurship, socio-economic system, employment opportunities, transformation, innovation system