A CONTEMPORARY CASE STUDY ON TERRACOTTA CRAFT AND ITS WORKER IN PANCHMURA: WEST BENGAL

Author Name: Pritam Bhattacharjee

Volume/Issue: 01/11

Country: India

DOI NO.: 08.2020-25662434 DOI Link: http://www.doi-ds.org/doilink/05.2021-81542572/UIJIR

Affiliation:

1. (M.Sc Hospitality Management), NSHM Knowledge Campus, Durgapur,WB,India

ABSTRACT

West Bengal is one of the largest producers of Terracotta pottery in India. Terracotta industry is one of the important cottage industries in terms of its unique design, structure, lustrous finishing and a cord of communicating and transforming culture of concern region. The Indian state West Bengal has rich cultural heritage, due to the region of many different rulers in the past, arts and crafts in West Bengal underwent many changes giving an artistic diversity today in forms of traditional handicraft, terracotta, painting and carving. Now a day’s terracotta artisans are facing different problem basically economic and technological also they are lacking with proper marketing strategies. So in this research paper the main focus is to identify and understand the socio economic, demographic, and cultural profile of artisan’s community in Panchmura village located in Bankura district of West Bengal. This research also emphasis on major challenges and difficulties of this Terracotta industry and their possible recommendation.

Key words: Terracotta craft, Local community, Socio economic status.