A COMPARATIVE STUDY OF LIVED EXPERIENCES OF MALE AND FEMALE SALON HAIRDRESSERS IN PORAC PAMPANGA

Author Name: 1. Evaristo, Romalyn T., 2. Mallari, Khari Khen A., 3. Manalungsung, Ayma A.

Volume/Issue: 05/02

Country: Philippines

DOI NO.: 08.2020-25662434 DOI Link: https://doi-ds.org/doilink/07.2024-67394937/UIJIR

Affiliation:

1. Instructor 1, Don Honorio Ventura State University, Porac Pampanga, Philippines
2. Students (B.S. in Business Administration, Major in Marketing Management), Don Honorio Ventura State University, Porac Pampanga, Philippines.
3. Students (B.S. in Business Administration, Major in Marketing Management), Don Honorio Ventura State University, Porac Pampanga, Philippines.

ABSTRACT

This research aimed to explore the experiences, challenges, and coping mechanisms of male and female hairdressers working in the salon industry in Porac, Pampanga. This is qualitative research, and the researchers used a phenomenological design as their research design. The researchers used a direct interview as the primary data source and related literature as the secondary data source. This research aimed to explore the experiences, challenges, and coping mechanisms of male and female salon hairdressers in Porac, Pampanga. The researchers used the Purposive Sampling Technique and Structured Interview to collect data from the participants, which consisted of seven (7) male and seven (7) female hairdressers. The gathered data from the participants was analyzed through thematic analysis. The researchers found out that female hairdressers have more years of experience in the salon and hairdressing industry than male hairdressers. There is no difference in what a male hairdresser can provide and perform hair services compared to that of a female hairdresser; the length of experience in the salon and hairdressing industry does not matter in what a hairdresser can do and offer, and especially in the money you can earn. Male hairdressers earn more than female hairdressers. Female hairdressers enter hairdressing because it is their passion, while male hairdressers enter hairdressing because they see the high potential income. Both female and male hairdressers experienced hesitation before entering the salon and hairdressing industries. Clients choose a hairdresser based on whose hand and work they are satisfied with, but they do not base their decision on the gender of the hairdresser. Male hairdressers are more discriminated against than female hairdressers. The coping mechanisms of male and female hairdressers were to ignore and not pay attention to what other people said to them. Having advocacy that supports gender equality will boost the hairdresser’s self-esteem and confidence, and they can work as freely as they want. Both female and male hairdressers are satisfied with the current treatment of their clients towards them.

Key words: Salon Hairdressers, Salon Industry, Lived Experience, Gender Stereotyping, Coping Mechanism