RESEARCH ON COUNTERMEASURES FOR THE LIVING INHERITANCE OF INTANGIBLE CULTURAL HERITAGE IN CHINA

Author Name: 1. Jiaxue Zhou 2. Hanzheng Chen, 3. Chen Sun

Volume/Issue: 04/11

Country: China

DOI NO.: 08.2020-25662434 DOI Link: https://doi-ds.org/doilink/04.2024-36947731/UIJIR

Affiliation:

1. Zhejiang University of Finance and Economics Dongfang College, Haining 314408, China.
2. Zhejiang University of Finance and Economics Dongfang College, Haining 314408, China.
3. Zhejiang University of Finance and Economics Dongfang College, Haining 314408, China.

ABSTRACT

Ou embroidery is a treasure of art in Wenzhou, Zhejiang Province, and its traditional weaving and embroidery techniques have been listed in the World Intangible Cultural Heritage. The pattern characteristics, design law and cultural integration of Ou embroidery are of great value for investigation. Starting from the current situation of the protection and inheritance of Ou embroidery, we analyze in depth the characteristics of Ou embroidery's inheritance intermingling with contemporary life, fully excavate its cultural value, build a new inheritance and development standard empowered by science and technology, gather the advantages of all walks of life, build a path of Ou embroidery's living inheritance, and provide necessary theoretical support for the construction of Ou embroidery's knowledge system and inheritance and innovation.

Key words: China; Intangible Cultural Heritage; Ou embroidery; living heritage