IMPACT OF REPUTATIONAL RISK MANAGEMENT ON SUSTAINABLE PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES

Author Name: Masudur Rahman

Volume/Issue: 03/07

Country: Bangladesh

DOI NO.: 08.2020-25662434 DOI Link: https://www.doi-ds.org/doilink/12.2022-86278214/UIJIR

Affiliation:

1. Lecturer, Department of Business Administration, Bangladesh Army University of Engineering and Technology (BAUET), Bangladesh

ABSTRACT

This study integrates reputational risk management and performance based on Small and Medium firms in Bangladesh. This study attempted to investigate the relationship of reputational risk management barrier and interpret how reputation risk management influences the performance of small and medium firms. This study is quantitative in nature, and use of both descriptive and inferential analysis can be found. A survey was conducted on a total of 150 respondents consisting of executive members of manufacturing, export import oriented and local based SMEs in Dhaka, Khulna and Noapara city who were contacted using only direct survey method and convenient sampling technique was followed. Standard Multiple Regression and correlation analysis techniques were used for the purpose of hypothesis testing. The study found that reputational risk management consists of some sub-variable which explains how sustainable performance is influenced by reputational risk management characteristics. It was also found that reputational risk management is positively connected with sustainable performance. It demonstrates well management of reputational risk accelerates the speed of sustainable performance of business firms. This research is an attempt to explore and explain sustainability performance measurement (SPM) based on reputational risk management values and indicators. This study contributes to understanding reputational risk management and its effect on sustainable performance of SMEs.

Key words: Risk Management, Sustainable, Enterprises, Reputational