STUDY OF IMPACT OF INTERNET AND OTHER MEDIA BEFORE PRINT MEDIA

Author Name: Priyanka Chaturvedi.

Volume/Issue: 02/08

Country: India

DOI NO.: 08.2020-25662434 DOI Link: https://www.doi-ds.org/doilink/02.2022-49792138/UIJIR

Affiliation:

1. Research Scholar, University of Rajasthan, Jaipur, Rajasthan, India

ABSTRACT

The growth of the internet and electronic media as a popular source of news consumption appears to displace the existing customer base of print media. Further, the increased inclination exhibited by advertisers towards the digital marketing strategies poses a serious threat to the sustenance of print media. In the face of ever-increasing technological advancements in electronic media, there is a dire need for the newspaper industry to revamp its structure, outlook and content to ensure that the dedicated customers are retained. The present study aimed to gain valuable insights into the current status of print industry with special reference to Jaipur, the impact of new media on the consumer’s and industry’s perceptions of newspapers and therefore capture the overall sustenance of the newsprint industry in Jaipur.

Key words: Internet, Print Media, Electronic, Consumption