CULTURAL GLOBALIZATION: TRENDS AND CAUTIONS

Author Name: Maryam Tijjani Abba

Volume/Issue: 02/03

Country: Nigeria

DOI NO.: 08.2020-25662434 DOI Link: https://www.doi-ds.org/doilink/09.2021-12247399/UIJIR

Affiliation:

Department of Marketing, Federal Polytechnic Bauchi, Nigeria

ABSTRACT

The article, here, examines terms such as cultural globalization in contrast with local culture, comparing the arguments for and against contemporary trends toward cultural homogeneity that will eventually make human experience everywhere essentially the same, akin to a single world culture and the argument that an overarching global culture will not actually exists, no matter what changes occur in human existence. It uncovers the salient significance of cultural globalization. The merit of the article is in its x-ray of global carriers of cultural globalization such as food, entertainment, clothing, transportation, sports, religion, politics and the negative effects on economic growth of Nigerian agricultural and textile industries.

Key words: Cultural globalization, global carriers of culture, homogeneity, human experience, local culture