RURAL ENTREPRENEURSHIP – IMPORTANCE AND CHALLENGES

Author Name: Dr. V. Mohana Sundari

Volume/Issue: 02/01

Country: India

DOI NO.: 08.2020-25662434 DOI Link: https://www.doi-ds.org/doilink/07.2021-93321943/UIJIR

Affiliation:

Assistant Professor, Department of Management Studies, SRMIST, Vadapalani, Tamil Nadu , India

ABSTRACT

Rural entrepreneurship is defined as entrepreneurship that begins in rural areas and adds value to rural resources by primarily utilizing local human resources. The majority of the Indian population lives in rural areas, and their primary source of income is agriculture and agricultural-related activities. In light of this, rural entrepreneurship is a critical contributor to the country's economic development. In many cases, rural entrepreneurs are considered necessity-driven because they face numerous barriers and obstacles to growth. The primary goal of this research is to comprehend the meaning, significance, and challenges of rural entrepreneurship.

Key words: Entrepreneurship, rural, significance, challenges.