A STUDY ON CUSTOMER ATTITUDE TOWARDS VARIOUS MODES OF PAYMENT IN ONLINE SHOPPING

Author Name: 1. Dr. Ranjith Somasundaran Chakkambath 2. Jibin S.K.

Volume/Issue: 02/01

Country: India

DOI NO.: 08.2020-25662434 DOI Link: https://www.doi-ds.org/doilink/07.2021-18171976/UIJIR

Affiliation:

1. Asst. Professor , AMITY Global Business School Kochi, Kerala, India
2. Student, AMITY Global Business School Kochi, Kerala, India.

ABSTRACT

E-commerce transactions are increasing day after day. Payment being one of the most important factor that influences e-commerce, it was necessary to understand the factors that influence the choice of mode of payment. The e-commerce sector has fierce competition from domestic and international players. This research paper is focused on identifying the factors that influence choice of e-payment options. The responses were collected from e-commerce users across Kerala were respondents for this study. Using statistical software, it is found that three factors influence the choice of mode of payment they are time and other benefits, sufficiency and safety, and availability and offers. Previous studies have proven to support the factors identified in this research. Debit Card and Cash on Delivery are the most popular payment options and Amazon is the most preferred online shopping website. Chi-square was done to check the association between family income had influence on choice of payment option.

Key words: Factor Analysis, E-Commerce, Payment Options, Chi Square Test, Online shopping.