NEUROMARKETING: TECHNOLOGY BASED SOLUTION FOR ADVERTISEMENT

Author Name: 1. Praveen Gujjar J, 2. Naveen Kumar Varanashi

Volume/Issue: 01/11

Country: India

DOI NO.: 08.2020-25662434 DOI Link: http://www.doi-ds.org/doilink/05.2021-11765744/UIJIR

Affiliation:

 ¹Ph. Associate Professor, CMS Business School, Jain (Deemed-to-be University), Bengaluru, Karnataka, India

²Assistant Professor, CMS Business School, Jain (Deemed-to-be University), Bengaluru, Karnataka, India

ABSTRACT

Salient objects are those particular objects which stand out by qualities or features in more competing way in the surrounding environment. Salience is used in psychology and neuroscience to analyze impact of visual features on customer attention and emotional processing. This lead to Paradigm shift of knowledge basis for obtaining attention of the customer about product or Service. Substantial efforts have been put forwarded to understand the customer and develop effective marketing strategies by utilizing the technology. This emerges Neuromarketing which is a latest advance in brain (Neuro) scanning to understand the expectations, desires and other parameter of the customer. This paper deals about usage of Neuromarketing and sentiment analysis to retain customer attention.

Key words: Neuromarketing, Future Advertisement, Salient objects, Neurons, Marketing Strategies.