TRENDS IN MOBILE COMMERCE: BENEFITS AND FUTURE DEVELOPMENT IN BUSINESS

Author Name: Dr. A. JAGANATHAN

Volume/Issue: 01/11

Country: India

DOI NO.: 08.2020-25662434 DOI Link: http://www.doi-ds.org/doilink/05.2021-61559247/UIJIR

Affiliation:

1. Head, Dept. of Business Administration with Computer applications, Government Arts & Science College, Gudalur, The Nilgiris, Tamil Nadu.

ABSTRACT

Electronic commerce typically lacks human warmth and sociability, since it is more impersonal, anonymous and automated than traditional face-to-face commerce. Nowadays, Information technology has been adopted widely in enterprises. It has been well acknowledged by most of scholars that IT is a powerful weapon enabling enterprises to get competitive advantage and transform their business. As the development of mobile communication technology, the development trend of online business is transferring from PC-Internet to Mobile- Internet, which is primarily reflected by the rise of M-commerce. In this paper, analyze the Characteristics, impact, trend, future development and advantage of Mobile commerce in business.

Key words: Consumer, E-Commerce, Expectation, Impact, Smartphone, Loyalty.