RESEARCH ON CONSUMER ATTITUDE TOWARD ONLINE SHOPPING: AN EVIDENCE FROM BANGLADESH

Author Name: 1. Md. Rashedul Hasan, 2. Ayasha Siddika Nouren

Volume/Issue: 01/11

Country: China, Bangladesh

DOI NO.: 08.2020-25662434 DOI Link: http://www.doi-ds.org/doilink/05.2021-98269899/UIJIR

Affiliation:

¹Master’s Student, Department of Business, Hubei University, Wuhan, China

²Bachelor’s Student, Department of Economics, East West University, Dhaka, Bangladesh

ABSTRACT

Nowadays, people are so busy in their workplace. So many people buy a product from online and take-home delivery. As a developing country, Bangladesh is also emerging with the use of the internet and e-business. The main problem identify of this study is the quality of products, services, and satisfaction. Many online shops send lousy quality of products to a customer. In Bangladesh, there are lots of online shops, but most online shop products are not good. Sometimes they send another product that are different brand, or a different color that the customer doesn’t order. Another problem is the delivery problem; some online shops take more than 15 days to deliver to their buyers. Besides, some online shop doesn’t exchange the wrong delivery product. Therefore, this paper aims to analyze customer perception of the online shop in Bangladesh. The study is based on the primary data obtained by the author from Bangladeshi internet users. The quantitative research method has been used in this paper. The respondents received a questionnaire. The questionnaire was accomplished by 180 respondents. Findings and recommendations are given in the last of this paper. This paper may help the online shop to make bonding with consumers.

Key words: Online shopping, E-shop, Buying behavior, Online business.