THE BRAND LOYALTY PROGRAMS: INSIGHT TO THE INDIAN HOSPITALITY SECTOR
Author Name: 1Earnest Anand, 2Prof. (Dr.) Tanuja Kaushik
Volume: 01 & Issue:
Country: India
DOI NO.: 08.2020-25662434 DOI Link: http://www.doi-ds.org/doilink/01.2021-57419823/UIJIR
Affiliation:
- Assistant Professor, Lovely Professional University, Phagwara, Punjab
- Dean, Le Cordon Bleu, GD Goenka University, Guargaon Sohna Road, Haryana
ABSTRACT
The Indian hospitality sector is one of the most promising business environments that has shown tremendous growth in the recent years. The client and business organization understanding has been on the rise and has led to the opening up of several new hotels in the Indian sub-continent. The customers of today seek value for the money being spent by them during the time spent by them while staying at the five-star locations. In this, the hospitality business organizations who are purely commercial based entities have a major threat in front of them i.e. Customer’s opting for other hotels and choosing other hotels over them. This brings in the concept of retaining customers by all means and tested strategies and hospitality industries can use these techniques to develop and increase their market share. The use of brand loyalty programs can be used as a major strategic point where the companies can be assured of retaining the clients and no future loss of revenue. Looking forward to add new customers in the client list can turn out to be expensive because of the costs involved in putting together advertisements, publications and other operational expenses. This paper focuses on to bring forward the different factors which develops brand loyalty and help the hospitality professionals in preparing a base of customers loyal to a brand.
Key words: Keywords: Brand loyalty, Hospitality, Customers, Commercial
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