PUBLIC RELATIONS MANAGEMENT OF SMAK ST. THOMAS AQUINAS WEETEBULA (SUMBA) TO IMPROVE SCHOOL PROMOTION

Author Name: Agustinus Bere

Volume: 01 &  Issue:

Country: Indonesia

DOI NO.: 08.2020-25662434 DOI Link: http://www.doi-ds.org/doilink/01.2021-53989154/UIJIR

Affiliation:

1. Universitas Negeri Surabaya, Indonesia

ABSTRACT

The purpose of this research is to find out the role and strategy of public relations management in promoting or publishing SMAK St. Thomas Aquinas. As well as how to find innovations in promotion at st. Thomas Aquinas High School education institutions. The research method used is descriptive qualitative. Data collection techniques consist of: interviews, observations, and documentation. Data analysis techniques use Miles and Huberman model field analysis, which consists of data reduction, data presentation, and conclusion and verification. The results obtained in this study are that the school has no desire to change and improve the quality and quantity. All school residents are comfortable with what is now, so no one is thinking of making innovations ranging from curriculum to small things like school promotion. There is no program of vice principals that can be run to build the school. Incompetent human resources make school development hampered. This needs to get special attention from the foundation as the owner of the school to conduct an evaluation on the school.

Key words: public relations, management, school promotion, innovation