DOON HOME CHEFS: CHANGING TRENDS OF WOMEN ENTREPRENEURSHIP

Author Name: 1Chef Deepa Chawla, 2Ms. Ritika Puri

Volume: 01 &  Issue:

Country: India

DOI NO.: 08.2020-25662434 DOI Link: http://www.doi-ds.org/doilink/01.2021-75829269/UIJIR

Affiliation:

¹HOD Hotel Management, Dev Bhoomi Group of Institutions & General Secretory, Chef Association  of Garhwal, Dehradun, India

²Assistant Professor, Journailsm & Mass Communication, Dev Bhoomi Group of Institutions, Dehradun, India

ABSTRACT

Being Home Chef has transformed the women’s world. In the present era where lots of issues are going around related to women, there are some good and major points that must be discussed and bring forward to mass audience. Home chef is a growing business opportunity, catering to the millennial’ need for ‘ghar ka khana’. Many women are setting up roadside food trucks which are an inspirational task in breaking gender taboos. Women entrepreneurship is growing these days. There are some successful real case studies in this field that should be penned down to encourage the doers and ambitious people. A home delivery application like zomato and swiggy is playing a vital role for enhancing taste buds and employment opportunities. People working from home have their own unique kitchen stories spreading food aroma whether related to bakery, pickle or tiffin services. This research study will help in understanding the progress of women working as home chefs, achieving heights and balancing household responsibilities at the same time. We can consider that women are all-rounder as they manage work & family equally with full dedication. Each home chef makes dishes unique to their culture &cuisine. The biggest benefit is the health factor as home chefs don’t use preservatives and use less oil and masalas, just like they would, when cooking for their families.Case Study method will be used for this research paper and main focus will be to bring real stories of women home chefs from Dehradun forward. Home chefs too must be facing some hurdles in their journey of survival and being successful.

Key words: Home chef, women entrepreneurship, kitchen stories, health factor, real stories