INDONESIA'S PUBLIC DIPLOMACY STRATEGY THROUGH SOCIAL MEDIA

Author Name: 1Andika DrajatMurdani, 2Hasna Wijayati

Volume: 01 &  Issue:

Country: Indonesia

DOI NO.: 08.2020-25662434 DOI Link: http://www.doi-ds.org/doilink/11.2020-96637284/%20

Affiliation:

1. Lecturer, International Relations Study Program, Slamet Riyadi University, Indonesia

ABSTRACT

Global society was increasingly using social media in their daily lives. In diplomacy, this condition was an opportunity to improve a country's positive image. Public diplomacy can be done by utilizing social media, as long as the strategies were implemented appropriately. This study aims to examine how Indonesia's public diplomacy strategy was carried out through social media. This type of research was descriptive qualitative research using library approach. The data used were primary and secondary data, from various official documents and information as well as on social media. The data obtained were then analyzed using qualitative descriptive analysis techniques. Theories used were public diplomacy and digital diplomacy. The results showed that the government had used social media as one of the tools of public diplomacy. The use of social media was carried out with the active involvement of the government through the foreign ministry which directly uses social media accounts. In addition, the government also encourages the active involvement of people outside the government in order to help support public diplomacy through their social media. This was done by sharing positive news about Indonesia in the international community. The general public was invited to be able to support public diplomacy, so that its achievements can be more massive.

Key words: Indonesia, Public Diplomacy, Social Media